Smashing Pumpkins' Collaboration with Few: Trendsetting or Trendy?

7/6/2024

Introduction

The Smashing Pumpkins, an iconic alternative rock band, have ventured into the world of whiskey with a unique collaboration. Teaming up with Few Spirits, they've created a bourbon blended with Madame Zuzus' Midnight Rose Tea. But is this blend a stroke of genius or just a gimmick? Let's dive into the details and find out.

The Concept Behind the Collaboration

Few Spirits, known for their creative blends, collaborated with the Smashing Pumpkins to produce a 93 proof bourbon mixed with rose tea. The tea itself comes from Madame Zuzus, a tea shop co-owned by Billy Corgan, the band's frontman. This tea-infused bourbon aims to offer something new and different for both whiskey lovers and fans of the band.

First Impressions

At first glance, the bottle's label is eye-catching and creative. We found this bottle at a local store for about $45. The label immediately grabs your attention with its artistic design. Upon opening, the fake cork gave a satisfying pop, and the aroma was surprisingly complex.

The Aroma and Flavor Profile

Aroma

The nose is different from what you might expect from a bourbon. Instead of strong herbal notes, it presents a mix of:

  • Earthy and woody scents
  • Notes of wood chips and malt
  • Hints of baked fruits and spice

Flavor

The flavor profile turns out to be vastly different from the aroma:

  • Rose petals and brown sugar dominate the palate
  • A creamy and silky texture enhances the mouthfeel
  • A medium finish with a watery viscosity

The bourbon takes a backseat to the rose tea, which really stands out. This unexpected blend makes it a unique experience and adds a floral note that isn't common in most bourbons.

Is It Worth the Hype?

Pros

  • Unique and Different: This isn't your typical bourbon. The rose tea gives it a distinctive flavor.
  • Eye-Catching Label: The design is attractive and makes it a conversation starter.
  • Price Point: At $45, it's reasonably priced for a unique blend.

Cons

  • Flavor Mismatch: The flavor doesn’t match the aroma, which could be off-putting for some.
  • Bourbon Takes a Backseat: The rose tea overshadows the bourbon, which may disappoint bourbon enthusiasts.

Conclusion

Is the Smashing Pumpkins' collaboration with Few Spirits a trendsetting move or just hopping on the bandwagon? The answer is a bit of both. It offers a new and interesting profile that can captivate both fans and curious drinkers. While it may not become a staple for bourbon purists, its creative blend makes it worth a try, especially at social gatherings where its uniqueness will surely spark conversations.

Try it for yourself and let us know your thoughts. Cheers!